Food is Culture
- Transnational mobility
- Audience development
The project promotes the EYCH 2018 and the importance of food cultural heritage through an innovative collaboration between civil society engaged in the protection of cultural heritage and the creativity sector. The partners will collaborate to produce a multimedia artwork that will convey a unifying message on the cultural diversity of Europe, reinforcing a sense of belonging to a common European space and promoting cultural heritage as a source of inspiration for artistic contemporary creation and innovation. It will also strengthen the interaction between the cultural heritage sector and other cultural and creative sectors.
The Food is Culture project aims at making European citizens aware that food heritage is a way to express their belonging to Europe and to better understand the richness and uniqueness of its cultural diversity. Attention needs to be paid to safeguard and valorise our shared food heritage: this work has been implemented for years by Slow Food, by collecting the disappearing local food heritage of Europe and of the entire world within the global catalogue of the Ark of Taste, which will inspire the enrich the artwork.
In the first part of the project the Association Kinookus was in charge of creating a video promoting food as cultural heritage. The video had been shot on the locations in Italy and Poland, and it was successfully launched during the manifestation Terra Madre Salone del Gusto in Turin. Currently, the concept for the future multimedia art work is being developed, and the Swedish (Transpond AB) and Serbian partner (Nova Iskra) are working on it under the supervision of Slow Fooda and the organization Europa Nostra. In this way the Association has gained experience in the development of a concept for contemporary, interactive, multimedia art work.