LJEVAK – EUROPEA 2016-2017
- Transnational mobility
- Audience development
The project of Naklada Ljevak consists of eight literary works by European authors published in Croatian language: Jan Němec: Dějiny světla (A HISTORY OF LIGHT), Marente de Moor: De Nederlandse maagd (THE DUTCH MAIDEN), Lidija Dimkovska: Rezerven zivot (BACKUP LIFE), Kristian Bang Foss: Døden kører Audi (DEATH DRIVES AN AUDI), Ben Blushi: Otello - Arapi i Vlorës (OTHELLO, THE MOOR OF VLORA), Evie Wyld: ALL THE BIRDS, SINGING, Ofeigur Sigurðsson: Skáldsaga um Jón (A NOVEL OF JON), Ciler Ilhan: Sürgün (EXILE).
We were concentrated on the cultural and intellectual aspects of the published books with the aim of promoting the circulation of the European literary works by introducing the Croatian reading public to the other cultures, and help them learn about the common European heritage. Most of the published books are representatives of lesser used languages: Icelandic, Czech, Danish, Albanian, Dutch, Macedonian, and Turkish. All eight books have been awarded the EUPL. All titles were published in the e-book format too, in order to allow easear transfer of the translated books. Our distribution strategy assured wider accessibility of the published books not only in Croatia but in Serbia and Bosnia and Herzegovina as well.
We were concentrated on the cultural and intellectual aspects of the proposed books with the aim of promoting the circulation of the European literary works by introducing to the Croatian reading public other cultures and thereby helping them learn about common European heritage.
Implementation of the project and the introduction of these books and authors to Croatian reading public have helped us expand our usual target public to some new groups. The direct contact between readers and authors has enabled us to create new interest groups that have become our regular visitors and public. During presentation at the EUROPEA festival the dialogue between authors and public was encouraged, mainly on literary subjects, but also about specific social issues - such as multi ethnicity, racism, discrimination, nationalism…
Media showed exceptional interest, especially daily newspapers (journalists covering books, culture, film, music), weekly magazines, woman magazines, some national TV stations, various radio stations, and were particularly interested in the authors who were the guests of our EUROPEA festival. Every author that visited Zagreb and was our guest at Europea Festival gave interviews for Croatian media (television, daily newspapers, weekly magazine...). All the authors were highly satisfied with organisation and coverage of their promotion here in Croatia.