GELATOn the ROAD

Project description

The GELATOn the ROAD project aims to create the first European Road of Gelato (Erog), focusing on energy and environmental sustainability, product and raw material quality, innovation in the artisan gelato supply chain system, and the culture and enhancement of the territory. Gelato, a beloved product enjoyed by people of all ages, serves as an ideal vehicle for conveying essential concepts such as production and product sustainability, quality and territory, the culture of good food, tradition, and innovation.

By implementing a defined set of activities, the project engages stakeholders in the production chain, including material and machine manufacturing companies, gelato makers, and product innovators. It also aims to inform and involve adult and young customers through the gelato road, which spans across 12 European countries.

Objective

- Innovation

Priorities

- International dimension