NEB COOLTOURS: Transforming Tourism Through Cultural Innovation and Environmental Stewardship in Alpe-Adria

Project description

The NEB Cooltours project represents an initiative guided by New European Bauhaus principles, aiming to incorporate design innovation for enhanced environmental and social impact in the realm of tourism. The project pioneers a novel form of cultural tourism in Alpe-Adria cities - Ljubljana, Rovereto, and Rijeka - by increasing ecological literacy among international, regional and local visitors, building local capacities, and piloting fifteen new, regenerative products and services for the benefit of both local ecologies and communities.